Bias-1.gif

Trick or treat? Truth or lies?

Look for clues. Clues like:

‚Äč

  • the domain name

  • the domain suffix (.com, .edu, .gov, etc.)

  • the advertising

  • the mission statement

  • the authorship or organization behind the information

  • the tone of voice or language used

Bias isn't always bad. We benefit from hearing other people's opinions. It is just good to know why the information was written in the first place. If you can recognize bias, then you can be a better judge of how you will use the information, or if you will use it at all.

Ask: “Does the information exist because someone wants to inform me, persuade me, entertain me, or sell me something?”

RADCAB 

TM

A mnemonic acronym for information evaluation

Created by Karen M. Christensson, MS Library Media Education